I'm Joakim Sarnelid, an independent consultant working with leaders on AI adoption across the organization.
Most organizations have found real value from AI in software development, and are still working out how to get it anywhere else. I help with the whole picture: stack and tooling, org and ways of working, cost, and governance. Engagements run from a short audit to leading the implementation. Work inside the software development lifecycle is still part of what I do; it's where much of my hands-on experience comes from.
For organizations that need experienced senior leadership for a defined period: covering a gap while you recruit, navigating a specific transition, or pressure-testing organizational decisions before committing to them. Many years as a senior engineering leader sit behind this. Engagements in English or Swedish.
Real AI adoption raises legitimate questions from the people whose work is changing: about craft, about quality, and about where their judgment still matters. Those questions need honest answers. Without them, rollouts stall quietly once the launch momentum fades.
My approach is practical and people-centric. I work closely with the teams doing the work while pushing leadership to carry real weight behind the change they're sponsoring. Fifteen years of leading engineering organizations through change sits under all of this.
The work lands best when a few things are already true.
Leadership genuinely wants to change how the work gets done, beyond deploying new tools.
The organization has moved past the earliest startup stage and faces the kind of complexity that actually needs attention.
There's willingness to measure outcomes that matter in the business, beyond adoption numbers.
Joakim has spent fifteen years leading engineering organizations through growth and change. He led engineering at Videoplaza through its acquisition by Ooyala, scaled engineering at Epidemic Sound for over seven years as VP of Engineering, and now helps organizations put agentic AI to work across the business after leading Epidemic Sound's AI adoption from the inside.
A first note with your company, the situation you're working through, and rough timing is helpful.